People in their droves chose Zoom over other options. With people confined to their homes, apps that allowed us to stay in touch became central to our day-to-day lives. It was in 2020, as we mention above, however, that Zoom really took off. Yuan’s confidence paid off, with a million Zoom users logged within a few months (May 2013), 10 million Zoom users a year later (June 2014), and 40 million around two years post-launch (February 2015). He was confident, however, that he could develop a product more enjoyable to use than the incumbents. Many advised Yuan against entering an already crowded space, in which he would be competing with Microsoft (Skype) and Google as well as his former employer. ✓ Fully transparent ✓ Global reach ✓ Top exchanges integration ✓ Smart retargeting & deep segmentation ✓ Your first party data maximized ✓ Fully managed / self-served Get started Zoomd’s DSP: Masterful UA meets smart retargeting
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